Glossary

Forecast: Refers to the estimation or projection of future sales, demand, revenue, or other key aspects for planning and strategic decision-making.

 

Purchase Order: Document detailing a formal request to purchase goods or services, specifying quantities, prices, and agreed terms.

Return On Investment: A financial metric that evaluates the profitability of an investment by comparing the gain obtained with the cost of the investment.

Consumer Electronics: Electronic products intended for everyday consumer use.

Latin America: Used to refer to the region that includes all countries in South America, Central America and the Caribbean where Spanish and Portuguese are the main languages spoken.

Average Revenue Per User: It is a metric that measures the average revenue generated per user or customer over a specific period.

Assisted Selling Program: Program where additional assistance is provided to customers during the purchase. This may include personalized advice and product demonstrations to enhance their shopping experience.